Brand to brand, the online bingo industry is a far cry from what it was a decade ago. Long gone are the slapped together sites of the past, in its place stands a competitive industry, which is filled head to toe with fun and fancy. Hopping on the bandwagon, Lights Camera Bingo launched just 12 months ago and has been working tirelessly to command player attention since.
In terms of size, Lights Camera Bingo isn’t exactly duking out with bingo industry’s biggest name, but as they say, size doesn’t always matter. With a bright and boisterous nature in tow, can Lights Camera Bingo deliver a gameplay experience to match it?
Lights Camera Bingo is making no bones about what it is, as from the outset the site hits players with wall to wall colour. What this bingo brand is attempting to do is simply give members something engaging to look at via its design. There are no false pretenses here, as the purple backdrop is meshed with a dashing of pink, orange, yellow, and blue.
Graphically, Lights Camera Bingo is pretty lightweight, which only goes to aid its usability. The toolbar at the top of the page allows every member to navigate between games and sub-sections freely, while each page is kept short and sweet as far as text is concerned.
Yes, Lights Camera Bingo does make use of a cut and paste layout, but in appearance and navigation it certainly goes beyond that.
Helping you get to grips with all that Lights Camera Bingo has to offer is the customer support options on site. From a bingo brand this small we were pleasantly surprised by the number of options made available, even if they aren’t all entirely conventional.
Any player who runs into trouble should take a look at the FAQ page, but if that doesn’t do the trick, email, phone, and live chat support can also be of use.
What’s odd is that live chat support is offered exclusively through the Facebook Messenger app. It’s certainly a unique approach, but given the fast response times, it’s pretty hard to argue against it.
From a bonuses and promotions standpoint, Lights Camera Bingo has enough within it ranks plenty to steal the show. Kicking things off, any new member can instantly claim a £20 no deposit bingo bonus, with this really setting players up for what’s to come.
Lights Camera Bingo keeps the bonus action in full flow through a selection of one-off and on-going promotions. While there isn’t anything particularly unique here, you’ll still be able to get a bankroll boost out of the likes of Weekend Party, Monday Madness, and Party Night Wad.
Lights Camera Bingo is another name within the growing 15 Network, which also includes sites like Carlton Bingo and Clover Bingo. 15 Network has been growing in stature of late, largely as new bingo sites are being introduced into the fold. The problem is that it still hasn’t ironed out all the kinks when it comes to software and gameplay, with a few of these creeping into the Lights Camera Bingo experience.
What works to counteract these minor hiccups are a team of chat moderators that really understand the Lights Camera Bingo product. Within every room they are ready to ensure that games have that little bit of extra oomph.
Lights Camera Bingo really does the growing platform of mobile bingo justice, even if it doesn’t have a dedicated app. The mobile page takes the form of a web-app, with it running smoothly on pretty much all smartphones and tablets.
Restrictions in place are minimal, while the action remains high, so for that reason alone Lights Camera Bingo scores big when it comes to device compatibility.
Security and safety are handled with swift efficiency at Lights Camera Bingo. For one, both the Alderney Gambling Control Commission (AGCC) and the UK Gambling Commission (UKGC) regulate the site.
On top of the above, regular game auditing is undertaken by a third-party, which ensures that all of Lights Camera Bingo’s games are provably fair.
There is so much to love about the presentation of Lights Camera Bingo that it’s a crying shame that the rest of the site simply doesn’t live up to it. Game options come in just two forms; 90-ball bingo and 75-ball bingo, with only a few select “Jackpot” and “Special” games to speak of.
If the lack of actual bingo wasn’t bad enough, Lights Camera Bingo doesn’t include any slots or side-games either. Overall, the level of variety and originality at Lights Camera Bingo is shallow at best.
If you had any plans on using an e-wallet service at Lights Camera Bingo, you’d be best to forget them. This platform allows for the use Visa, MasterCard, Maestro, Switch, and Solo, so you really only have a choice of using ‘plastic’.
To see that there are still bingo sites out there resistant to adopting digital payment platforms is no more surprising than it is disappointing.
While it certainly doesn’t make up for the rest of the Lights Camera Bingo platform, it is refreshing to see that they offer players a VIP programme to make use of.
In all honesty, it’s pretty unimaginative in design, but it does offer a small amount of replay value, which is at least something in this instance.
When we first loaded up Lights Camera Bingo, our expectations shot through the roof. The design and marketing approach of this online bingo brand is fantastic, but the fun is quickly brought to a grinding halt when you stop to explore the platform a little deeper.
There is really no excuse for the sub-par game selection, flat VIP programme, and lack of cashier options, for these reasons Lights Camera Bingo is somewhat of a hard sell in its current state.