Ladbrokes first launched its bingo output in 2004, and like many sportsbook sites, it is currently powered by PlayTech's Virtue Fusion software. That means it shares a lot of similarities with those sites - does Ladbrokes Bingo manage to differentiate itself from the crowd?
Like most sportsbook sites, Ladbrokes Bingo opts to keep it simple by using a basic yet effective design. There’s not a great deal of flashy ideas or exciting concepts on show, but navigating the site is quick and easy. The purple theme of the Bingo section contrasts quite well with the rest of the site too, clearly identifying it as a different section.
Ladbrokes Bingo has three different contact options available - phone, email and Live Chat. For some reason, Live Chat isn’t listed under the Help menu, but it is available in the top right corner of the screen, which is a little confusing. If you’re looking for immediate help, it is there, don’t worry.
There is also an FAQ section on the site, which is a good feature. It could use a better structure, but it does answer quite a few questions. Just be prepared to mess around with the search function for a while!
A quick look at Ladbrokes’ promotion page shows that there is plenty on offer for players, and that is true. However, when you look closer, a lot of the promotions listed are networked across multiple Virtue Fusion sites, making them less valuable to some players.
There’s still a few exclusives in the bunch, and there’s a great deal of value to be had overall. It’s just a shame that the exclusives are quite plain - most are weekly jackpot games, or special offers at certain times of the day. Ladbrokes could bolster the range with some prize giveaways, or something a bit off-the-wall; as the promotions change on a monthly basis, this could already be happening.
Ladbrokes uses PlayTech’s Virtue Fusion to power its bingo offering, although there is a few PlayTech games missing on the site. For example, Cash Cubes, the newest PlayTech bingo variant is absent, as is Rainbow Riches Bingo. This is a bit disappointing, but there’s still a fair bit to do on the site.
This score is taken from our forthcoming full review of PlayTech’s Virtue Fusion software - please click through for a more detailed explanation.
Both iOS and Android players can download app versions of Ladbrokes Bingo, giving them easy access to the site from their mobile or tablet device. There’s a really good mobile page on desktop which explains this process to users, and shows some of the highlights of doing so.
Once you’re online with your mobile, you’ll find everything from the desktop version of Ladbrokes is available, although the design is a little off right now. Some elements of the site haven’t been scaled properly for mobile, and it looks poor as a result. If you can ignore these, the mobile experience is easily comparable to desktop.
Ladbrokes Bingo is fully licensed by the UK Gambling Commission (as you might expect), and it also has a ton of responsible gaming features, like deposit limits and reality checks. If players feel the need to turn any of these features on, it’s quick and easy to do so.
Multiple bingo rooms and a wide range of ticket prices mean there’s something for every bingo player at Ladbrokes Bingo. Most games are linked with other Virtue Fusion sites (like Bet365 Bingo), but there’s still a couple of exclusive rooms available.
Of course, Ladbrokes isn’t just about bingo. With one account, Ladbrokes players can access bingo, slots, live casino, lotto, poker… Basically, you get a lot of value with your account. Not every player will be interested, but it’s worth taking a look at what else is available on the site if you sign up.
One glance at the bottom of any page on the site shows that Ladbrokes Bingo has a huge range of payment options. From the standards (Debit/Credit Card, Paypal) to more obscure methods (GiroPay, Trustly), everybody should be covered.
On top of this, Ladbrokes has also offered some pretty reasonable wagering requirements. Slots bonuses come with a reasonable 25x requirement, while bingo bonuses have a low 2x requirement - pretty good, overall.
Ladbrokes Bingo has two different loyalty schemes, one for bingo players and one for slot players.
Every £1 spent on bingo games earns you a loyalty point; as you earn more, you progress through the bingo-centric On The House system. In the higher tiers, players earn extra free bonus games, exclusive bonus bundles, and a dedicated VIP service team. Moving through the tiers is fairly quick and reasonable, although it’s important to note that only wagers made on bingo count.
Slot players can enroll in the VIP Club instead. According to the site, VIP Slots players will receive a personal account manager, VIP access to events and luxury treatment… It’s all a little vague, but we imagine there’s a whole load of exclusive bonuses up for grabs. Entry requirements aren’t mentioned either, so we presume big spending players are invited to join the VIP Club on a case by case basis. It’s the weaker loyalty program of the two, but at least there’s something for slots players to work towards.
Ladbrokes Bingo doesn’t ever really excel in any regard, but it does offer a great experience across the board. There’s nothing exclusive or new here (which is a shame), but what is here is packaged and delivered incredibly well. With a few more additions, Ladbrokes Bingo could be one of the best sites out there.