888 is a name that stands behind plenty of online bingo sites, but there is one that is seemingly commanding more bingo forum chatter than most as of late. Live Bingo is making some pretty big claims, with it stating that it is “the exciting new home of all the latest and best online bingo, slots, and casino games”.
As most players will be aware, any bingo site can throw around over the top claims like the one above, but few actually live up to the hype. With that in mind, does Live Bingo break this trend? Does it deliver the premium online bingo experience it promises?
Live Bingo is far from the best-looking bingo site we’ve seen, but that doesn’t quite tell the story of the UI here. This is because Live Bingo deserves an immense amount of credit for doing something different. For the first time ever we have seen a bingo site implement dual toolbars, with such running down each side of the screen.
In terms of colour, Live Bingo throws out a variable “Rainbow Road” of graphics. Every page is splashed with pink, with menus, links, and buttons highlighted in green, purple, orange, and red. It can be a bit garish in places, but the design and usability of Live Bingo certainly did enough to hold our attention.
If the UI of Live Bingo is attempting something different, the customer support is more or less middle of the road. When you click one of the two ‘Player Support’ links, you’re taken to a page that has phone, email, and FAQ options.
Thing is, the lack of live chat means that instant support is a non-starter, while during testing the email support was patchy as far as response times and availability is concerned.
Within the world of online bingo it’s often a case of "if you’ve seen one ‘Welcome Bonus’ you’ve seen them all". While we can’t say that Live Bingo is particularly innovative in this department – that’s just telling it how it is – they do at least attempt to mix things up a little. This is because the 200% ‘Welcome Bonus’ comes with an extra bonus gift in the form of £10 bonus cash, £5 slots cash, £5 Love2Shop voucher, or £5 Amazon voucher.
The follow up promotions at Live Bingo aren’t really anything to write home about, as we’ve pretty much seen it all before. There are your typical Free Bingo, Cash Match, and Happy Hour deals, so if you’ve arrive at Live Bingo expecting to find something “out of the box”, expect to be left feeling disappointed.
Live Bingo picks up the slack when it comes to choice, so it only makes sense that active bingo rooms and charming chat moderators match this. Admittedly, the rooms could do with a boost in player numbers from time to time, but in terms of gameplay we can’t complain too much.
888 tends to speak for itself when it comes to reliability (thanks to sites like Costa Bingo and Foxy Bingo), with the odd exclusive networked game making an appearance at Live Bingo as a result.
Live Bingo does have a dedicated mobile page, but it isn’t the most responsive we’ve come across. Load times are a bit of an issue, as when we put the page through stress tests lag would creep into play.
It’s also worth noting that there isn’t Live Bingo mobile app as of yet, with the platform that is available barely being advertised. Overall, this is an area that Live Bingo needs to make some serious improvements in.
Safety and security is the last thing you have to worry about at Live Bingo, as the site has all the credentials of reputable platform. Through 888 and Cassava Enterprises, Live Bingo has licenses from both he Gibraltar Gambling Commission and the Great Britain Gambling Commission.
Matters related to fair play are also addressed extensively at Live Bingo, as it appears that all games (Live games excluded) function through Random Number Generators.
When it comes to variety and originality at Live Bingo, bingo fans can rightfully rub their hands together with glee. The site really does mix things up; as 90-ball bingo and 75-ball bingo are complimented by additional variants in 5-line bingo, free bingo, and several exclusive jackpot bingo games.
Running alongside the bingo games at Live Bingo are a selection of slots (3-reel, 5-reel, and progressive) and instant win games.
Controlling the comings and goings of your bankroll is pretty effortless at Live Bingo, as they make so many different cashier options available. Visa, MasterCard, Solo, Maestro, PayPal, Paysafecard, Neteller, and EntroPay can all be used.
Withdrawal times are a bit of hit and miss affair, as requests can take between 3 and 10 days to clear.
While it’s great to see that Live Bingo has a VIP programme, you can’t help but feel that it falls a little flat in places. There are four accessible levels in Rookie, Pro, Master, and Champion, but the differences between them are minimal at best.
Live Bingo isn’t exactly a runaway success story, as you will find that it is lacking in a number of key areas. However, while its shortcomings are clear, Live Bingo does have the grassroots of potential. For example, the approach they’ve taken to design is unique, while the game selection is well above average in size.
At this point in time Live Bingo is just another face in the crowd, but it could very well prove to be much more than that in the future.