New Look Bingo launched in mid-2013 on the Live Bingo Network, which is also home to Landmark, Comfy, Smooth, and Mummies Bingo. Being a member of LBN means that New Look can offer some of the biggest prizes on the online bingo circuit by linking its prize pools with other sites on the network. One of the key reasons why people flock to New Look Bingo is because of the above average selection of bingo variants on offer. However, there’s a common downside associated with networked sites - they’re often mirror images of each other. So, does New Look have enough unique selling points to turn heads or should you walk on by?
The fresh green, black and yellow colour scheme is refreshingly different, and the New Look Bingo team has gone to great lengths not to cram too many information onto any one page. On the homepage, for example, the top third of the screen is taken up by a scrolling banner showing the latest offers, the menu bar sits underneath, and the lower half of the screen is occupied by the upcoming games schedule and a list of recent big winners.
Once you log in, you can access personal pages like the cashier, members’ area, lobby, and account information via easy-to-spot buttons at the top of the page.
New Look Bingo wants to get your queries answered at the earliest opportunity, and states that “customer service is our motto”. You can log in and get instant assistance via live chat 24/7, raise a support ticket and get a reply within ten minutes, or send an email.
At New Look Bingo, you can get £15 absolutely free just by completing the registration process and adding a valid debit or credit card to your account. You have seven days in which to use it before it expires.
With your first, second, and third qualifying deposits of £10 each, you’ll get bonuses worth 500%, 350%, and 300% respectively. They come with a wagering requirement of 4x on bingo and 10x on slots.
New Look hosts three types of Jackpot Specials – Daily Boost (£250), Weekly Wins (£500), and Monthly Moolah (£1,000). You can earn free entry into these games by making a deposit of £10 or more. It’s worth noting that the jackpot games along with the progressive room jackpots are networked.
The rest of the promotions such as £10k slots tournaments, session ticket packages, daily raffles, cashback, refer-a-friend, Money Multiplier, and reload bonus offers encompass a wide range of player needs. However, in our opinion, they lack unique offers and would benefit from being changed more frequently to give members a better playing experience.
Cozy Games is used at all LBN sites, and it offers you many benefits including added security, stability, and a variety of game types – many of which are exclusive to Cozy.
The rooms at New Look are moderately busy, but nothing in comparison to more well-known sites such as Gala and Mecca Bingo. Chat hosts are always around, and they love to entertain their roomies with trivia and chat games which often offer BBz as prizes.
There are plenty of networked rooms and games that are shared between LBN’s various sites.
Oh, we do love it when brands have a dedicated mobile page as it usually makes life so much easier. However, although New Look bragging that you can play its game on Android, iPhone, iPad, Nokia, Blackberry, or other devices, it doesn’t explain how. It turns out that all you need to do is visit New Look Bingo on your mobile or tablet’s web browser, and once you’re logged in or signed up, you get full access to the lobby and promotions.
New Look Bingo secures all financial transaction using a COMODO Secure Digital certificate, uses a random number generator to ensure fair play, publishes information regarding responsible gaming, and is licensed and regulated by the UK Gambling Commission.
As we mentioned earlier, the majority of jackpot games/rooms are linked between the 50+ sites on the LBN network. Although this has the advantage of giving you bigger prize pools to play for, you might find yourself wishing there were some alternative, unique rooms.
New Look Bingo does well in providing four different bingo variants (90-ball, 80-ball, 75-ball, and 30-ball) and a choice of eleven rooms. It doesn’t have its own slots but it does stock many games that are only available at Cozy Games sites. In addition, there are free bingo rooms which offer real cash prizes that you can play in as a funded or non-funded player.
The Cashier makes it easy to deposit and enter bonus codes, and you can choose from Visa, MasterCard, Maestro, Delta, Visa Electron, Solo, Switch, Neteller, Ukash, or Paysafecard. You can deposit between £10 and £500 per transaction.
You can withdraw a minimum of £30 (which is a little higher than we’d like) and up to £300 per week. Withdrawals are processed within three working days. It’s also worth knowing that if you win a bingo or slots progressive jackpot, you’ll be paid in £1,000 weekly instalments.
The loyalty scheme is fairly basic. It features four tiers (Silver, Gold, VIP, and SVIP), and requires you to earn a set amount of loyalty points to move up to the next level. As far as we can see, the only real benefit is a bonus of 100% to 250% on all deposits. If you’re hoping for the red carpet treatment, you may be disappointed at the absence of anniversary gifts, birthday bonuses, personal account manager, etc.
A refer-a-friend scheme (earn £10 Amazon vouchers) and weekly cashback offer (get 5% to 20% cashback on deposits of £25 or above) are listed separately on the Promotions page.
Calling yourself “New Look Bingo” when you’re a networked site is a pretty bold move, and although the graphics feature new coats of paint, New Look doesn’t offer anything over and above any other site on the LBN network. However, if you’ve never played at an LBN site before, New Look is a great starting point as it offers four bingo variants, a fascinating selection of exclusive Cozy slots and casino games, and a lengthy list of promotions and bonus offer that cater for all types of players.