Owned and operated by the supermarket chain, Iceland Bingo seems a bit of an odd venture. However, having first launched in 2012, it's clear that this isn't just a fun experiment for the company; Iceland are taking bingo seriously. Should you be taking Iceland Bingo seriously?
Iceland Bingo stays true to its roots with branding taken straight from the supermarket of the same name. The site is a palette of reds and soft yellows that mesh well together. The background is nothing to write home about; just several tumbling bingo balls.
Unlike some bingo brands, Iceland opts for a simple homepage with a promotion carousel and several popular slot games. The site menu is easy to navigate with clear directions and options. This theme is once again adopted in the lobby with distinct tabs that link to various parts of the lobby.
Joining the site is simple and logging in is painless. Iceland don’t innovate in the navigation department, but it doesn’t hinder your enjoyment of the site.
Getting support on this bingo site will have you throwing your trolley; Iceland make it as difficult as possible to find the contact options. The help menu tab is for the most part, nothing more than a guide on how to play bingo.
To find the help options, you need to navigate to the “help” tab. Then you need to click FAQ... and then you need to navigate down to the how do I get support option. After all those clicks, you will finally find the contact options.
Phone, email and chat moderator help are available to you - if you stuck around that is.
In terms of promotions, the site has well and truly stocked the pantry with a range of great offers. On the promo page, you will find your usual Dragonfish bingo games, but you will also find a range of games exclusive to Iceland, like the Freezer - a daily bingo game where you can win Iceland food vouchers.
As for bonuses, the site offers plenty of ways to make your deposits go further. Mondays offer excellent value for money with an all day 100% bonus top up. Sign up with a valid email address, and you will receive all the best bonus offers direct to your inbox.
888’s Dragonfish software is featured on more bingo sites than any other platform right now, and it’s easy to see why. It offers a consistent, reliable experience for players with a number of useful features and personalisation options.
We have pulled this score from our full review of 888’s bingo software. If you are interested in a more detailed explanation of this score, please click through.
Like most Dragonfish bingo sites, Iceland Bingo offer a full suite of mobile playing options thanks to the HTML5 mobile client. Playing at the mobile site is simple - just head over in your device web browser to instantly play on smartphone or tablet.
Many of the most popular games are compatible and the mobile site is even easier to navigate than its PC counterpart. However, the lack of app support disappoints for players who like to launch a site direct from their phone menu.
Players can feel safe and secure at this bingo site; the games have been approved by eCOGRA and the network is heavily regulated by the UK Gambling Commision. Meaning fair play is ensured at all times. In addition, the site encrypts data with advanced security technologies to protect your details.
The variety of bingo games here are split into two halves; we have the tried, tested and slightly tiring range of Dragonfish networked games - and then we have several unique Iceland offerings. These unique games are refreshing in their originality; take the Fluffy Favourites room for example. Funded players can win free spins on Fluffy either by buying tickets… or earning tickets via playing the Fluffy Favourites slot. It’s a nice idea, especially for such a popular game.
The slots on a network level, are not original in the slightest; we have your usual selection of 200+ slots including games from Netent and Eyecon. Despite the games not being unique per se, there’s a decent selection and players will always be able to dig out a surprise gem.
Iceland have a fantastic range of payment options on offer. Deposits can be made through Neteller, credit card, debit card, Paysafecard and Paypal. The cashier is easy enough to use and payments are processed instantly.
The wagering on bonuses is severe and to a point, almost unfair. For example, the welcome offer wagering is 6x for bingo and 99x for the IG - which is one of the worst bonus wagering requirements we have ever seen. Your traditional email deposit offers fall back down to your typical 4x bingo, but the IG wagering remains as unfair as ever with 80x requirements. We say you have little chance of turning any bonus into real cash at this site.
Instead of creating a unique loyalty plan, Iceland have opted for the default Dragonfish scheme. Essentially, the more you deposit in a month determines your level and the VIP bracket you fall into. The perks on offer include free spins, monthly cashback and tickets to the Big £10k game. We would have liked to see some more unique benefits, but the tiers are accessible enough and cater to different play budgets.
This is a mixed trip to the shops. On one hand, we like the variety of bingo games on offer and we’re eager to shove them in our basket. However, if you look at the T&Cs label - you may recoil in horror. The wagering is particularly brutal in this respect. However, if you can get past some of the finicky parts of the site, you may enjoy chilling out here.