First released in April 2016, Pixie Bingo has had a redesign and it feels all grown up. The website has set the cartoon Pixie mascot free, retaining only her magic wand and a sprinkling of pixie dust.
UK online casino and bingo operator, Lindar Media, revealed the new and improved look on Tuesday 24th April, which has shed the yellow and green colour scheme it was known for.
In its place? A mystical pink and blue palette that's given the website a fresh and modern look, even including an updated logo to match.
Sister bingo site, Circus Bingo, received a similar treatment back in March.
The relaunch of Pixie has also brought it in line with recent regulation changes regarding promotional material and children.
“I’m really proud of the new look. It retains the brand that we’ve built. With it, we’ve launched a new loyalty program and enhanced our retention strategy which is all complimented by the design and the mechanics of the new site and offer,” said Savvas Fellas, managing director of Lindar Media.
“Everything we create at Lindar is of quality and Pixie is no exception, I have no doubt this will breathe new life into one of our most loved brands.”
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As the editor of OnlineBingo UK, it's Amy's job to understand everything about online gaming and turn her knowledge into a digestible playing guide or exciting news story. She knows her 75-ball bingo from her 90-ball and the optimal strategy for every casino game you could think of.
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