A Gambling Commission article has announced partnerships with operators and companies across the gambling industry to set up three new industry groups. These groups are each designed to tackle a key issue in how the industry designs products, incentivises players, and markets to customers.
These groups are a part of the Commission’s plans to make gambling safer in the UK. This announcement follows the formation of the new safer gambling initiative, which was created by the UK’s biggest operators in 2019 to tackle support and education of gambling harm.
The three groups will tackle the following:
Leading companies in the industry, including Playtech, GVC, Sky Betting and Gaming and SG Gaming are going to be involved and will lead elements of the project that they are best suited for. Hopefully these new groups will have a positive impact on how the gambling industry promotes and nurtures harmful gambling habits.