Funfair Casino to launch online with Aspire Global

  • Updated
  • By Nadia Fadeeva
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A big name in the online gaming industry, Aspire Global, has recently announced it has agreed a deal to bring land-based Funfair Casino, online.

The launch will be made possible by Aspire Global’s gateway AspireCore Platform (PAM), working to provide a variety of services to Funfair. As well as this, the Funfair Casino will gain access to Aspire’s Managed Services, like customer support, CRM, VIP, fraud and risk management.

Aspire Global mentions that this integration will “remove the pinch-points of technology, games supply and regulation for the operator”.

In addition, Funfair’s search for technology solutions was centred in “finding a partner that had the expertise and product set to create a rich and seamless casino experience for our players”, said Philip O'Leary, Director of Funfair Casino.

Joining forces with an online gaming provider will ultimately renew Funfair’s presence and enable the land-based casino to grow.

Funfair Casino is already an established brand in the Irish casino market and the hope must be that online solutions will enhance the gaming experience for players.

“This deal constitutes an excellent example of our PAM and fully Managed Services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties”, - Tsachi Maimon, CEO of Aspire Global, added.

The Funfair agreement is the most recent deal to be announced by Aspire as it plans to expand its horizons across Europe and the USA. The company is already present in 29 regulated markets worldwide and has developed over 50 casinos, including Karamba Casino and Luckland Casino. In November of 2020, Aspire Global also acquired Pariplay for €13.1m.

The deal signals a shift in focus for gaming providers looking to offer multi-channel solutions through new online offerings.