Aspire Global acquires Pariplay for €13.1m

Aspire Global has agreed to acquire GMS Entertainment Limited, owner of the B2B group Pariplay, for approximately €13.1million. 

Pariplay is an international gaming software platform and game provider that holds licences in the UK, Gibraltar, Curacao, Malta and Romania. Its slot games are certified in most regulated markets in Europe.

In a bid to strengthen its B2B business, the acquisition of Pariplay aims to increase Aspire’s ability to broaden its games portfolio and offer a way to distribute and sell proprietary games outside of its network.

Pariplay has also recently been awarded an iGaming certification for New Jersey, meaning there’s a growth opportunity as US operators will gain access to Pariplay’s gaming content.

Tsachi Maimon, CEO at Aspire Global says: “We are very excited about the acquisition of Pariplay which is in line with our M&A strategy focusing on B2B-growth and external game sales. 

“The integration of Pariplay grants us control of yet another crucial part of the iGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell propriety games outside Aspire Global network. 

“Moreover, Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of our future efforts to enter the US market”

Adrian Bailey, Managing director at Pariplay says: “We are delighted to join the Aspire Global family as we enter the next stage of our journey and we believe that this agreement brings fantastic opportunities for the whole group. 

“Both Pariplay and Aspire Global have reached solid positions as important B2B-providers in the iGaming market and we look forward to integrating the team and start realizing the high potential.”

The transaction is to be finalised in the third quarter of 2019 and is not expected to have any material effect on Aspire Global’s financial results