The First AI Betting Assistant Hits the Online Gambling Industry

Online sports betting operator NetBet Sport has launched the first AI betting assistant in the online gambling industry. The Bet AI Assistant is now live in the UK and Ireland, and plans are underway to expand to additional markets.

Welcome Bet AI

Developed in-house by NetBet, Bet AI Assistant aims to improve the customer's online betting experience and enhance the betting process.

NetBet CEO Marcel Prioteasa said the assistant highlights their responsibility to safe gambling and simplifies the betting process.

But what does Bet AI Assistant potentially offer users? It boasts a range of features designed to provide a seamless user experience. Features include:

Betting assistance—The AI assistant will help customers place bets, using data from several sources to provide current and useful information to users.

NLP use—It uses NLP to interact with customers and interpret their queries. Using this method, the AI should be able to provide quick, user-friendly and accurate responses.

Responsibly gaming—The tool possesses responsible gaming features and claims to be able to identify when a customer is upset or distressed and can, therefore, offer support, advice, contact information or human interaction to users.

Real-time information—Users will be able to easily access betting rules, match information, betting odds, and other relevant information.  

Will others follow?

Only time will tell, but other online gambling operators will likely watch the AI addition's impact (and potential success) very carefully. It could significantly impact the user experience and may pave the way for more AI tools to transform how users bet online.

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