Scratchcard Limit to be Introduced by the UK National Lottery

From 1 October this year, Allwyn, the UK National Lottery operator, will introduce a scratchcard purchase limit for its retailers in the UK.

Specifically, the move will limit individuals to buying ten scratchcards in one transaction. They hope this will protect players, reduce excessive play and encourage increased individual responsibility.

Although purchase figures show that the majority of in-store UK National Lottery players do not exceed ten tickets in one purchase they still think this may be a positive restriction and players won't feel negatively impacted.

The UK National Lottery is also introducing a campaign which is already online and on the radio. Allwyn's 'Best Gift Ever' campaign highlights the need for National Lottery players or ticket buyers to be aged 18 of over. The gifting strategy will be accompanied by a ‘18+ Gift Responsibly’ mark to encourage safe and responsible play.

Alex Green Allwyn director of channel operations said: 'Whether it’s a Lotto, EuroMillions, Set For Life ticket or a Scratchcard, National Lottery games area great little gift that people can buy in-store to give to adult family or friends. Not only could the ticket go on to win a fantastic prize, but by buying one, they’re also helping raise vital money for National Lottery-funded projects. So, when your customers are shopping for birthday, anniversary, congratulatory or thank you gifts, why not suggest they pop a Lucky Dip or Scratchcard in their card?'

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