Safer Gambling Week 2024 Establishes New Records

Now in its eighth year, the UK's Safer Gambling Week aims to initiate a nationwide dialogue among staff, customers, and their friends and family about gambling safely. It also seeks to promote the various tools available to help maintain control over betting activities.

Social media presence

Safer Gambling Week 2024 has achieved a new milestone with over 60 million impressions on major platforms such as X, Facebook, LinkedIn, and Instagram. The campaign, which took place from November 18 to 24, saw a 21% increase in engagement compared to the previous year.

Additional support

The event garnered full support from the independent Gambling Commission, its Chief Executive, Andrew Rhodes, Gambling Minister Baroness Fiona Twycross and Shadow DCMS Secretary Stuart Andrew MP.

Additionally, the Safer Gambling Week website attracted over half a million visits, providing resources and guidance for those in need, along with advice on tools for safer gambling, including deposit limits and time-outs.

Comments from the BGC

The Betting and Gambling Council's Chief Executive Grainne Hurst said on their website: 'These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.

'Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools - like time-outs and deposit limits - that only exist in the regulated industry.

'Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can safely enjoy their hobby, that’s something the entire industry can be proud of.'

For gambling support, we have lots of responsible gambling guides available. You can also contact the National Gambling Helpline for free 24/7 at 0808 8020 133.