Grosvenor Casino and Mecca Bingo owners The Rank Group recently announced plans to launch a new ‘convenience’ bingo brand. According to EGR Magazine, that new brand will be called Luda Bingo.
Luda Bingo will be a chain of bingo halls which offer a more modern take on the traditional bingo experience. Located in city centers and nightclub-heavy areas, Luda Bingo clubs will be smaller, but more accessible for younger players.
In an interview with the Telegraph in August, Rank Group CEO Henry Birch said: “Just like people want convenience shopping, there is an element of people wanting convenience gaming.”
Mr Birch also pointed out that Mecca Bingo “is slightly a product of the 1960s, 70s and 80s in terms of where they’re located, and what the clubs look like”. Presumably, Luda Bingo has been created to be an alternative to this image.
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