Pariplay games go live on Betfred

Betfred is one of the UK’s leading casino brands, both online and offline, and just this week they’ve announced an exciting new partnership with Pariplay.

As one of the UK’s largest independent betting brands this partnership is exciting and promising to many Betfred players. 

As well as their own games, Pariplay amasses thousands of others from some of the industry’s best-known studios on its Fusion platform, and has been steadily expanding their brand partnerships. Just last year Pariplay launched an exclusive slot tournament on MrQ which gave players the chance to climb the leaderboard for a chance to win some exciting prizes!

The platform focuses on enhancing player value, and the merger will bring a range of over 100 innovative slot games to the Betfred brand. Over the coming weeks the supplier’s games will appear in the operator’s ‘Games’ tab, offering a new gameplay to Betfred customers.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.”

She added: “The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”

Head of eGaming at Betfred, Andy Horne, said: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”

The partnership promises to be a successful one and give Betfred players a new, exciting gameplay experience, as Pariplay brings some of their most popular slots, such as Phoenix Gold to a new provider.