Strictly Come Dancing star Louise Redknapp is the new face of Mecca Bingo, and will be appearing in a new marketing campaign for the site.
Louise can be found in Mecca’s newest TV advert (based around a new motto: “We know the feeling”), and also appears across the site in various promotions and banners.
“We know the feeling” is all about the rush of feelings and emotions that bingo players enjoy while playing. Take a look at the first advert from the series below:
To accompany this new direction, Mecca has also altered its design slightly, replacing the bright pinks on the site with a darker, more luxurious purple.
Tying into the new advert, Mecca has also launched a new £5,000 Daily Jackpots promo. There’s £5,000 to be won every day in October from 6pm onwards - just head into one of the selected rooms to try your luck.
And, if you’re interested in seeing highlights from Louise Redknapp’s career, you can take a look at Mecca’s page dedicated to the ex-Eternal singer.
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Sam Coleman has worked in the gaming industry for over eight years. He is responsible for reviewing the latest online bingo and casino sites as well as breaking industry news. Sam also works as a copywriter for Visit Britain.
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