Gambling.com partners with US news giant to expand audience

Gambling.com, one of the biggest online gambling affiliates on the internet has announced a brand new partnership with The McClatchy Company, a United States based news media company. 

McClatchy operates over 25 regional newspapers and news websites, with a reach of over 65 million unique visitors per month. This is a huge audience that stretches right the way across the US, which means a lot of potential customers for Gambling.com.

As a gambling affiliate, Gambling.com wants people to visit online casino sites and sports betting sites through their media channels and make deposits. With this new partnership, Gambling.com has the entire McClatchy reader base at its disposal.

Readers of McClatchy publications like The Beaufort Gazette or The Idaho Statesman (yup, me neither) will likely start to start seeing more articles about sports betting odds or events, with affiliate links that directly benefit Gambling.com. But what’s in it for McClatchy?

The press release from 18th of January 2022 reads ‘Gambling.com Group will help McClatchy leverage its audience reach and provide highly valuable content to capture and monetize valuable high-intent traffic.’

McClatchy Chief Revenue Officer Tony Berg said “This is a partnership with great mutual benefit, and we are excited to deliver these offerings to our audience.”

These kinds of partnerships are already present in the UK, with The Telegraph sharing betting tips and stories, using links provided by Betting Expert. If this partnership with McClatchy works out well, you can expect to see more of these types of deals in the future.