GalaBingo.com has announced a two-year partnership with ITV’s new game show – In For a Penny hosted by popular presenter, Stephen Mulhern. The deal includes an exclusive new slot game themed around ITV show and a supporting In For a Penny TV advert which will run during the show’s run.
The agreement expands the relationship between GalaBingo.com and ITV who already have deals for Coronation Street and The Chase.
Gala’s In For A Penny slot game has lots of fun features and innovative bonus rounds including the chance to win up to £250k. However, we’re also excited for the nightly In For A Penny themed bingo games that will be played during the series.
Players will have the chance to win £1,000 from just 1p when they play In For a Penny...IN FOR A GRAND! Other prizes include a meet and greet with Stephen and access to a private GalaBingo.com player event.
Sarah McGibney, brand director across all Gala gaming labels, commented: “We are super excited to add another ITV partnership to the portfolio. The timing is perfect for us with Stephen emerging as such a favourite with the UK public. The bingo game is a simple and effective premise and, paired with such a fun slot, I’m sure our players are in for a great time.”
The In For a Penny gameshow first aired on Saturday 13th April, and will run for seven weeks.