The Future of the UK National Lottery: What the New Operator Means

At the beginning of February this year, Allwyn Entertainment became the UK’s new lottery operator. But it’s already heading into controversy and it won’t make the short-targets it promised.

Failure to meet donation promises

Allywn, a Czech company, won the $80 billion tender to run the UK National Lottery and has acquired the previous operator, Camelot. In it’s promises in the tender, Allywn pledged to raise over £35 billion for good causes over the next decade.

Camelot, which was the UK National Lottery operator for almost 30 years, pledged £48 billion to good cause in that duration. Allywn however have admitted that they have to change the plans of the donations due to timing, but remain committed to the promised targets.

Delays are blamed

So why has Allywn failed to meet their promised targets? They say that there were delays in the lottery handover which was caused by legal action. Camelot filed lawsuits before it was taken over my Allywn which led to delays in the handover process.

What’s next for the UK National Lottery?

There’s been discussion that Allywn may reduce lottery tickets from £2 to £1, but this is in no way decided.

In addition, they are seeking to attract younger players with new draws and games. And they mean business as Allywn recently announced the collaboration with a leading supplier of instant win and digital e-Instant games, Instant Win Gaming (IWG).

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