Foxy Bingo unveils new #WhatTheFox campaign

Foxy Bingo unveils new #WhatTheFox campaign

Top Rated Casinos

Update February 2024

Sadly due to the The Committee of Advertising Practice (CAP) ruling that came into effect on October 1, 2022, Foxy Bingo is no longer allowed to work with glamorous Hollywood celebrities like Heather Graham. This has led to huge changes in bingo offers and the way they are advertised.

Although we don’t have any current bingo offers with Foxy Bingo we do have some other fantastic bingo promotions.

Our friends over at Bingo Stars have a great welcome offer for new players. Simply deposit £10 or more to receive a £30 bingo bonus and 20 free spins on Fluffy Favourites. T&Cs apply.

Buzz Bingo also have a great welcome offer for new players. Deposit and wager £10 on bingo or slots, once you have met the stake requirements, you can enjoy a £30 online bingo bonus (with reasonable wagering,) plus a £10 in-club voucher, or if you prefer, you can chose 200 bonus spins for Fire Blaze™ Blue Wizard Megaways™ when you spend £10 on slots. You can also combine both offers by splitting your £10 between slots and bingo. T&Cs apply.

And our final offer comes from the always reliable Betfred. When you sign up and deposit £10, you’ll receive a £10 bingo bonus and a whopping 100 free spins, all with low or no wagering requirements. The bingo bonus is usable in any room, while the slots bonus is restricted to specific Playtech slots, and the free spins are valid for selected games. Simply open one of the designated games within 7 days to claim your spins. Be aware that using an e-wallet or Paysafecard for your first deposit renders you ineligible for the welcome bonus. New customers also gain access to 10 days of free play in the Rookie Room. T&Cs apply.

For more great bingo offers be sure to check out our list of best bingo sites.

Article from 2017

Who's that fox?

Foxy Bingo has undergone some major changes recently, culminating in the site launching a brand new marketing campaign.

#WhatTheFox is a new set of adverts that remove Foxy’s mask for the very first time. To the surprise of many, actress Heather Graham was selected to be the new face of the site.

Take a look at one of the new adverts through the link below:

Lights, Camera, Action! A first look at our brand spanking new advert before it airs on TV (don’t ever say we don’t spoil yer)! #FoxyBingo

— Foxy Bingo (@foxybingo) March 8, 2017

To accompany these adverts, Foxy Bingo and Foxy Casino have had a complete design overhaul, with new logos, promotions and a lot more Heather Graham.

Some of the choices on show are questionable to say the least (why is Foxy/Heather holding a fish in the site’s welcome offer promo?), but it’s certainly an interesting change. It will be interesting to see how Foxy expand on it in future.

One particular change that might raise a few eyebrows comes with Foxy Casino. Foxy (as a mascot) is nowhere to be seen on the site anymore; the branding is entirely focused on Heather Graham. Presumably, this is to appease a more stereotypical male casino audience.

Foxy Bingo and its owners GVC PLC have recently been in the news, after they made the decision to stop using affiliate marketing to promote the site. Several affiliate sites lost regular sources of income, and many have dropped coverage of all GVC sites.

It’s been an odd couple of weeks for Foxy Bingo then, but we’re interested to see how the site continues to adapt and evolve. It has been around for a long time, and bold changes like these could reinforce or break their bingo legacy - we’ll see what the future holds for the site.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Online Bingo News.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.